Video Marketing Strategies
3 VIDEO MARKETING STRATEGIES TO GROW YOUR BUSINESS FAST
Article by Bianca Filoteo
Photo Credit: Spell Designs
Magazine: Issue #10
Spring is a great season to include online videos to your marketing plan. It not only gives your audience a fresh look into your brand, but it also serves as a great tool to spread your message and your expertise since online video is very easy to share (especially via social media).
Here are three ways you can start using videos to boost your visibility:
1. Film a short video introducing your brand.
This is an excellent way to show your personality, explain your big mission and big vision for your business, tell your story and speak your truth. This type of video provides the best opportunity to truly make a connection with your audience.
You can place this video on any page of your website but the best place to feature this video would be your About page or Home page as these pages statistically receive the most views.
2. Produce a short "trailer" for your product or program.
Think of this as a mini sizzle reel for an e-course, a signature product or a coaching program that will entice your audience to take action.
And don't be afraid to let your creativity soar with this video! Add music to serve as your soundtrack to evoke more emotions and feel free to feature a combination of video and photos in your trailer.
3. Create a video series.
To capture and keep your audience's attention, you want to try to keep your videos short (no longer than 5 minutes). But what happens when you have so much to share about a certain topic? Create some leverage by dividing the content into 3-4 shorter videos.
This is a great way to have your audience coming back for more and it will also strengthen your credibility as an expert in your niche. A simple way to start a video series is to think of one frequently asked question in your area of expertise where you can extensively provide an answer to - take your top 3-5 points and create a video for each one, and voila! You have your video series.