3 TIPS TO GROWING LOCALLY
(Not Tomatoes Silly, Your Business!)
Issue #29: Letter from the Editor
Photography by: Hailley Howard
I can’t sit here (behind my computer) and pretend that I’m not someone who hides behind my computer, cuz I am. With Pinterest and Bloglovin’ hunting me down every few hours enticing me to drool over all the awesome photography, style, and creativity living on the web (and probably not copyright protected), a girl can get lost in salivation.
Recently, I spoke At The Helm right here in Los Angeles, right before our fabulous Grand Opening of the Holistic Fashionista showroom, and while I’ve been asked to speak in front of entrepreneurs and fashionistas in the past, it’s definitely not a marketing strategy I actively seek out. I love being behind the scenes!
But there are tons of cons to building your brand with your ass in the chair. To my pleasant surprise, I get many clients from meeting people in person despite my whacking-wild-Kool-Aid-style way of delivering nerdy content on: sales funnels, attracting your Kismet Client, and learning math formulas to get a return on your advertising investment.
So here are some easy ways of getting people to notice you, hire you, and spread your genius for you without leaving your city:
Speak at Events:
There is always an event coordinator out there looking to fill a spot for an event to replace someone who got sick or cancelled at the last minute. You’d also be surprised to learn that someone of these people are your Facebook friends! Make an announcement or have a speaker page on your website so everyone knows you’re open for speaking engagements.
Build a Tribe:
Building a local tribe is probably one of the smartest things you can do for your business. I may have been a slow starter, but with our newly launched Holistic Fashionista Chapters, we’ve made it easy to start building your very own local tribe immediately while we do a lot of the marketing for you! Once that local tribe is built, you now have a list of people who would happily attend a workshop or a live class!
Host a Class:
For some reason the perceived value of a live workshop isn’t nearly as high if you hosted in online (weird, but true), so I prefer to host short classes to bring new prospects to me. It can be tricky figuring out what to name your class, but keep it simple and make sure it’s obvious what problem it solves. You’ll have people signing up, especially if you use your Holistic Fashionista Chapters to help promote it. Win Win!
Photography by: Hailley Howard
Take these tips into consideration as you consider growth strategies for your business. No matter what stage of the game you’re in, building your clientele locally is not only smart, it gets your booty out from behind the computer and an excuse to wear those sassy booties! Now go show ‘em whose boss!
ABOUT the FOUNDER
Angel Quintana builds holistic brands. She is the CEO and Founder of Holistic Fashionista, a marketing and consulting agency for holistic leaders looking to start and grow designer businesses. Acclaimed for her renowned Signature System© mentoring programs, Angel helps over-achievers launch strategic sales funnels to sell high-end, holistic products. Her non-traditional consulting style focuses on asking hard questions and listening attentively to clients in order to: write compelling sales copy, creative problem solve, launch killer marketing plans, and attract their Kismet Clients™.
While her tattooed exterior shows her creative tough side, it is her thoughtful approach to brand building that has won her thousands of raving fans. She is also the author of Funnel Foreplay, the little black playbook of sales strategies for a new generation of internet marketers who celebrate the art of business-to-consumer relationships without jumping into bed with cold leads. To learn more about Angel, visit www.AngelQuintana.com.